Don’t buy the waffle maker- how to avoid over-investing in niche tech
AI tools are often marketed like trendy kitchen gadgets—each promising great convenience and amazing results. At the same time, many businesses already have their equivalent of the rarely-used panini press or forgotten spiralizer: AI tools that were adopted eagerly but quickly fell into disuse.
Here's how to invest in AI smartly, ensuring every tool you adopt is genuinely useful, aligned with your business challenges, and scaled appropriately.
Focus What You're Trying to Build
Before choosing tools, define clearly what type of "kitchen" you’re operating. Are you a cozy neighborhood restaurant focused on quality and personalized experience? Or perhaps a pie manufacturing plant prioritizing consistency and volume? Understanding your core mission helps you choose AI tools that precisely support your business goals.
Key mantra: business first, AI second.
Avoiding the Gadget Trap: Master the Basics First
Many businesses jump straight into specialty tools without mastering the basics. It's buying the banana slicer when any knife could handle the job. Similarly, before adopting niche AI tools, ask yourself: "Could we solve this with the basic tools we already have, if only we knew how to use them better?"
For example, everyone should master writing clear, effective prompts to get useful outputs from foundational AI tools. This ensures every additional investment is deliberate, not impulsive.
Defining the Right Gadget: Problem and Scale
Every kitchen gadget solves a specific problem at a particular scale. A waffle maker excels when preparing frequent batches of breakfast favorites—but only if you actually plan to make waffles. Conversely, a tofu press, niche though it may seem, becomes a great investment if you cook a lot of tofu and want to improve meal quality. Just like in your kitchen, thoughtfully align your AI tech stack with your real, practical business needs.
Here are ways you can apply this logic to your tech-stack:
Problem Precision: Clearly define the challenges your business faces in the context of your business goals — this tells you what problems are worth investing in and what are outliers that can wait to be solved.
Operational Scale: Evaluate frequency and intensity—daily high-volume tasks merit specialized solutions whereas occasional tasks can be handled by generalist tools.
Ingredients and Recipes: Data and Prompts
Even the best kitchen gadgets are useless without quality ingredients and recipes. In the AI world, your "ingredients" are your data/context, and the "recipes" are your prompts and processes. Invest first in refining these elements to ensure any tool you adopt performs effectively.
Minimum Viable AI Stack: Essential Tools and Skills
Like essential kitchen tools, these AI basics should be in every business:
Chef’s knife = Foundational Generative AI: Tools like ChatGPT, Gemini, Claude are versatile and indispensable. Every person in every business should master clear, precise prompting to make the most of these workhorses.
Blender = Workflow Automation Tools: Tools like Zapier or Make it easy to quickly combine individual use-cases into smooth workflows. Learn automation thinking—identify tasks worth automating, understand the behavioral shifts required, and the ingredients required to bring it together.
Measuring scale = Analytics and Data Visualization: Create your organizational “data lake” and tools that help you use it (ex- BI tools or even clear analysis prompts). Data literacy—the skill to interpret and act upon your analytics—is essential to fine-tuning both your AI and your business strategy.
Mastering these foundational tools and skills ensures your business can effectively use AI without wasted resources or redundant gadgets.
Deliberately Human: Choose Your Signature Dish
Finally, determine your differentiators - your “hand-rolled bagels” or “grandma’s secret sauce.” Identify the core areas where the human touch or judgement makes a different and intentionally exclude them from automation to maintain authenticity, connection, and uniqueness in your brand.
In short, thoughtful AI adoption is about smart selection, strategic implementation, and skillful execution. Keep your business kitchen lean, effective, and deliciously impactful.
